| Woolworths Success Story

Woolworths challenged us to create an engaging campaign for their Edition brand to launch their Spring Summer look.

What Happened

We set up a Spotify led campaign, leading Spotify users to the verified We Are Edition playlist. Users were also directed to the Edition website, where users browse the collection and shop.
Spotify Sponsored Playlist - Woolworths
Edition also made use of Spotify Codes, which Woolworths used on billboards.
Spotify Playlist Codes
62 000

minutes of total listening time

3x CTR

on mobile audio

> 3.6% CTR

on video