Privacy & GDPR
| Woolworths Success Story
Woolworths challenged us to create an engaging campaign for their Edition brand to launch their Spring Summer look.
We set up a Spotify led campaign, leading Spotify users to the verified We Are Edition playlist. Users were also directed to the Edition website, where users browse the collection and shop.
Edition also made use of Spotify Codes, which Woolworths used on billboards.
minutes of total listening time
on mobile audio
> 3.6% CTR