Miller created a filter to help everyone at the Miller event let people know where they were and what they were up to. After taking a photo, Snapchatters could swipe on the filter onto their photo. It also personalised their photo with their own name, increasing engagement time.

Utilising a National Filter, Nedbank owned Black Friday on Snapchat's camera and gave people a cool and relevant filter to swipe onto their Black Friday activities, making Nedbank part of all Snapchatter's conversations and top of mind when spending money!

Creating a custom AR Selfie Lens, Coca-Cola amplified their TVC messaging and gave young South Africans a role in their Summa Yumma experience. This lens ran nationally to everyone in SA and as the first experience someone would play with as they opened Snapchat.

Using Snapchat's unique hand recognition technology, Samsung created mass awareness for South Africans around their new Samsung device that was launched with the famous BTS South Korean Boy Band. Users could dance to the experience to post, share and save to their phones.

Mr D is Snapchat Africa's longest standing App Install partnership and has mastered the OG ad unit - Snap Ads. By capitalising on the platform's active users, Mr D has remained top of mind in Snapchat's Discover Section. Through bright and quirky Snap Ads that highlight specials or delicious dinners and treats, Mr D has driven App Installs and First Purchases on Snapchat with fantastic returns.

Using Collections Ads, Absa drove Snapchatters to their website by simply clicking or swiping up on their vertical content. This content appears native to all users, existing between friend's stories and in the discover section.

Colgate educate Snapchatters on saving water through Story Ads and Gamification

Colgate shared their brand story on Snapchat with Story Ads that users could find in the discover section while searching for content to view. Users could tap through each recommended step as a vertical piece of content on how to save water and were then directed to swipe up to an AR lens experience, where they played a game to save as much water as possible.

Distell made Snapchatters thirsty for their new Savanna Jean flavour and drove them to swipe up to their website to find out more. Using full-screen vertical content, the creative had audio on-default and completely captivated users' attention to encourage swiping up to their website.