| Nike Success Story

See how Nike led an important conversation.

A single Tweet by Nike sparked a conversation that mattered.

Caster Semenya’s journey to the top of global athletics has not been a smooth one. Throughout her career she has been subjected to widespread scrutiny while continuing to excel.

In support of one of the greatest athletes the sport has ever seen, Nike threw their full support behind her with a single Tweet that garnered global attention for fans and media alike. With the simple message of perseverance and and self belief, Nike and Caster made a powerful statement that resonated on Twitter and beyond.
31 Million

times that Nike's Tweet was seen


mentions of Nike's Tweet


unique authors that got involved