Twitter Ad Formats
Grow Your Audience
Increase your follower base with Promoted Accounts.
Amplify any Tweet to a larger, targeted audience.
As Twitter’s official partner, we don’t charge for our services – Twitter pays us. What you spend with Twitter on your media investment is the only cost you will pay.
Insights & Reporting
We deliver regular optimization recommendations and campaign reporting to help you unlock insight and maximise your media investment.
The single best way to increase your follower base.
This is the starting point for any brand that is new to advertising on Twitter. Promoting your account increases followers in a cost effective way. This coupled with Twitter’s targeting capabilities, ensures that your new followers are the right audience. The more followers you have the more reach you have, which allows your brand to generate higher organic engagement from their Tweets.
As with any Twitter campaign you have the power to set an overall campaign budget as well as a daily budget. You will pay per follower – and are able to set the maximum bid of how much you are willing to pay for a follow.
You can target a specific audience that fits the profile of your ideal followers.
Some of the most effective targeting options include:
- Look-a-likes (users similar to your existing follower base)
- Followers of specific @handles (e.g. users that follow businesses similar to yours)
- Interest Targeting enables you to target people who are interested in a specific category
- All targeting options can be overlaid with geographic, gender, language, and device-type targeting
Want to meet?
Meet one of our team members to learn more about how Twitter can help your business.