Twitter Audience Platform
Twitter’s Audience Platform (TAP) allows brands to deliver Tweets and Video to an extended audience that includes users of mopub (giving access to third party mobile apps) and non-logged in users that are consuming Tweets. Having recognized that a large audience consumes Tweets without loggin in, Twitter has embarked on a long-term strategy to enhance the non-logged in user experience.
Ad Dynamo can activate brands willing to take advantage of TAP. In Africa TAP can extend reach to an audience 2-3 times larger than the logged in user base of Twitter, and there are also substantial cost benefits, with brands seeing a cost per video views reduce by about 25% when TAP is combined with traditional Twitter advertising.