Twitter's Product Suite.

Twitter ads allow advertisers to create campaigns tailored for a variety of business goals, and there is a whole suite of products to match your needs:

Premium Products

  • Twitter’s First View allows a brand to raise mass awareness about a particular conversation and a specific piece of video content. Exclusive to one brand per country per day.
  • First View has the biggest reach in the shortest time frame of all the Twitter products. It’s perfect for a product launch, event or any other time-sensitive campaign. Owning the First View on the day also means you own the Trend on the day. You can use your own #hashtag or even promote a #hashtag that you anticipate will trend organically. Since you are able to attach content to the search results of a Promoted Trend, you are able to build an association with a #hashtag and generate conversation.
  • First Views are sold at a fixed cost for 24 hours – pricing differs from country to country. The value delivered by the placement of the pinned video creative and the organic interactions with your pinned Tweets delivers great results for brands across Africa.
  • The only targeting criteria for a First View is Country – a brand effectively reaches every user that logs onto Twitter in your country, on that day

Promoted Trends

  • Twitter’s Promoted Trends allow a brand to raise mass awareness about a particular conversation. Exclusive to one brand per country per day.
  • Promoted Trends allow a brand to generate mass awareness and reach about any #hashtag for 24 hours. You can use your own #hashtag or even promote a #hashtag that you anticipate will trend organically. Since you are able to attach content to the search results of a Promoted Trend, you are able to build an association with a #hashtag & generate conversation.
  • Promoted Trends are sold at a fixed cost for 24 hours – pricing differs from country to country. The value delivered by the organic interactions with your pinned Tweets delivers great results for brands across Africa.
  • The only targeting criteria for a Promoted Trend is Country – a brand effectively reaches every user that logs onto Twitter in your country, on the day of the trend.

Promoted Accounts

 

  • This product is the single best way to increase your follower base. Growing your followers increases the audience you reach organically, and also has a long-term impact on engagement with your brand.
  • Promoted Accounts are the recommended starting point for any brand new to advertising on Twitter. Promoted Accounts increase followers cost-effectively, & coupled with Twitter’s targeting capabilities, brands have the confidence that new followers are the right audience. More followers increase your reach allow brands to generate higher organic engagement from their Tweets.
  • Pricing is extremely simple – as with any Twitter campaign, you can set an overall campaign budget as well as a daily budget. You pay per follower and are able to set the maximum bid you are willing to pay per follower.
  • You can target a specific audience using Twitter’s powerful targeting options, these include:
    • Look-a-likes (users similar to your existing follower base).
    • Followers of specific @handles (e.g. users that follow businesses similar to yours).
    • By Interest Targeting which enables you to target people who are interested in a specific category.
    • All targeting options can be overlaid with geographic, gender, language, and device-type targeting filters.

Promoted Tweets

Twitter’s Promoted Tweets allow a brand to amplify any Tweet to a larger, targeted audience, thus increasing brand recognition and engagement.  Product Overview Extend your reach to a larger, relevant audience with Promoted Tweets. Brands can promote an existing (organic) Tweet or choose to only promote a Tweet. Promoted Tweets drive engagement and with objective bidding, you’re able to specify the particular engagement you’d like to achieve such as website visits, app installs or lead generation. Promoted Tweets allow brands to leverage Twitter Cards to the full – extending the canvas of 280 characters to include images or video. Pricing Pricing is extremely simple – as with any Twitter campaign, you can set an overall campaign budget as well as a daily budget. You pay per follower and are able to set the maximum bid you are willing to pay a follower. Targeting You can target a specific audience using Twitter’s powerful targeting options, these include:

  • Keywords (reach users “in the moment” by targeting predictable conversations relevant to your brand).
  • Followers of specific @handles (e.g. users that follow businesses similar to yours).
  • By Interest Targeting which enables you to target people who are interested in a specific category.
  • All targeting options can be overlaid with geographic, gender, language, and device-type targeting filters.

Twitter Cards

Twitter Cards allow you to extend your Tweet from 280 characters and take advantage of rich media & purpose-built media formats that allow you to structure your campaigns so that they deliver on your objectives. Whether you want to embed video, share a gallery of images or drive traffic to your website, there are a variety of Twitter Cards to help you say more on Twitter.

First View

Twitter’s First View allows a brand to raise mass awareness about a particular conversation and a specific piece of video content. Exclusive to one brand per country per day. Product Overview First View Extend your reach to a larger, relevant audience with Promoted Tweets. Brands can promote an existing (organic) Tweet or choose to only promote a Tweet. Promoted Tweets drive engagement and with objective bidding, you’re able to specify the particular engagement you’d like to achieve such as website visits, app installs or lead generation. Promoted Tweets allow brands to leverage Twitter Cards to the full – extending the canvas of 280 characters to include images or video. Pricing First Views are sold at a fixed cost for 24 hours – pricing differs from country to country. The value delivered by the placement of the pinned video creative and the organic interactions with your pinned Tweets delivers great results for brands across Africa. Targeting The only targeting criteria for a First View is Country – a brand effectively reaches every user that logs onto Twitter on the day.

Instream Sponsorships

In-feed video ads on Twitter are nearly twice as memorable compared to video ads on premium publisher sites. Product Overview Instream gives brands the opportunity to have their brand associated with premium video content being Tweeted by TV networks that broadcast live events. The brand’s video creative is displayed as a pre-roll. Pricing Minimum budgets are defined in conjunction with TV networks and differ from one deal to the next. Contact us for exact pricing. Targeting It is advised to make use of keyword targeting in order to intercept relevant conversations around the respective events. Some of the other targeting options include:

  • Followers of specific @handles (e.g.: users that follow businesses similar to yours)
  • Interests (e.g.: Automotive, Business, Careers, Education, Food & Drink, Movies, Sports, etc.)
  • All targeting options can be overlaid with geographic, gender, language, and device-type targeting filters