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Spotify’s Offering  

Spotify for Business allow advertisers to reach their target market in the moment that they are doing something that they love – through video, audio and display ads.

Why Spotify?

 

  • Firstly you reach people, not cookies, not robots. The in-app experience virtually eliminates the risk of fraud caused by browser extensions or malware.
  • Secondly, your brand message is delivered in a brand safe environment against fully licensed content. At its core, Spotify celebrates culture and creativity, we don’t want too many ads, we provide low commercial clutter, three minutes an hour, tops.
  • Built for Viewability and Audibility – If no one sees or hears your ad, you don’t pay for it. We serve audio ads in-stream and video or display only when you are actively engaging with the Spotify app and we only charge for 100% completed views.

Audio, Desktop and Mobile

Our Audio offering will allow brands to reach people on any device at the right moment of day. The ads are run in-between songs when the user takes an action giving your brand 100% share of voice.

Our audio ads also have a clickable companion display unit, which will be in the cover art area allowing you to drive traffic to a URL.

Audio Ad Spec (Component 1)
Length: Maximum 30 seconds

File Type: WAV, MP3

Maximum File Size: 1 MB

Volume:

  • WAV – 16-bit 44.1 kHz
  • MP3 – at least 192 kbps
  • RMS normalised to -14 dBFS
  • Peak normalised to -0.2 dBFS

Text:  provide a campaign title & advertiser name to

appear in place of a song’s title and artist’s name.

Campaign Title: 35 characters maximum

Advertiser: 45 characters maximum

Companion Display Unit Spec (Component 2 - Hosted by Spotify)
Image Dimensions: 640×640

File Type: JPG Maximum

File Size: 200 KB

3rd Party Tracking: Click command and 1×1 tracking pixel only.

All third-party tags and tracking URLs need to be in https format.

Audio and companion display unit are tracked together (clicks and impressions).

Clickthrough URL:  Must provide clickthrough URL (only 1 destination URL can be used).

URLs should direct to https destinations only.

Overlay Desktop and Mobile

Our Overlay is served when people return to the Spotify app, think of it as a clickable pop-up, that can be used to derive traffic to a URL.

On desktop the overlay will persist in full-screen mode until:

  • People engage with the ad.
  • People click the X or somewhere within the Spotify app.
  • More than 30 seconds pass.

Click the boxes below to view specs:

Mobile Overlay Ad Spec
Image Dimensions: 630×920

File Type: JPG

3rd Party Tags:
Click command and 1×1 tracking pixel only.
All third-party tags and tracking URLs need to be in https format.

File Size: 100 KB

Call-to-action text:
Do not build the call to action in the creative.
Please reference the .PSD template to ensure that proper spacing is left for the native call-to-action button.
Choose one of the following text options to use inside the native call-to-action button:
MORE INFO
GET INFO
VISIT SITE
BUY TICKETS
GET COUPON
SHARE
VISIT PROFILE
LEARN MORE
FIND STORES
DOWNLOAD
BUY NOW
SHOP NOW
LISTEN NOW

Clickthrough URL:
Must be provided, but should not lead to any media that auto-plays audio.
URLs should direct to https destinations only.

Overlay Ad Spec (Component 1)
Primary Image Asset

Image Dimensions: 800×435

File Type: JPG (Primary Image Asset does not support GIF files.)

Max File Size: 100 KB

3rd Party Tags:
Click command and 1×1 tracking pixel only
All third-party tags and tracking URLs need to be in https format.

Leaderboard Companion Unit (Component 2)
Image Dimensions: 728×90

File Type: JPG, GIF

Max File Size: 100 KB

Animation: Unlimited

3rd Party Tracking:

Click command and 1×1 pixel

All third-party tags & tracking URLs need to be in https format.

Overlay (Mobile)

Product Template (example on the left)

Image Dimensions: 630×920

File Type: JPG

3rd Party Tags:

Click command and 1×1 tracking pixel only.

File Size: 100 KB

Video: Desktop and Mobile

Our video ads, that can have a duration of up to 30 seconds, are served to people between songs and includes a clickable display unit to drive traffic to a URL.

Click the boxes below to view specs:

The Specs for Video (Desktop)
Length: Maximum of 30 seconds

Aspect Ratio: 16:9

Max File Size: 500 MB

File Type: MOV, MP4

Quality: HD (such as 1280×720)

Volume:

  • RMS normalised to -14 dBFS
  • Peak normalised to -0.2 dBFS

Additional Requirements:

  • No black bars (no letter-boxing, pillar-boxing, or window-boxing)
  • Frame rate should be NTSC or PAL compatible
  • No interlaced videos
  • Video must be submitted without leaders (no slates, countdowns, etc.)
The Specs for the Companion Display Unit (all platforms)
Image Dimensions: 640×640

Max File Size: 200 KB

File Type: JPG

3rd-Party Tracking:

Click commands and 1×1 tracking pixels only

All third-party tags and tracking URLs need to be in https format.

Video and companion display unit are tracked together (clicks and impressions).

Additional Requirements:

Must provide clickthrough URL (only one clickthrough URL can be used)

URLs should direct to https destinations only.

Creative may include call-to-action.

Leaderboard

Our leaderboard will display for 30 seconds on the desktop and web app only when the window is the top one on the screen. The ad is also clickable and can be used to drive traffic to a URL.

Click the boxes below to view specs:

The Specs If Spotify Hosted
Image Dimensions: 728×90

File Type: JPG, GIF

Animation: Unlimited

3rd Party Tracking:

Click command and 1×1 pixel

All third-party tags and tracking URLs need to be in https format.

File Size: 100KB

The Specs If 3rd Party Hosted
Image Dimensions: 728×90

Requirements: Must be 3rd party hosted if using rich media.

Backup Image required for all rich media.

Animation: Flash not supported by Spotify applications; HTML5 required.

3rd Party Tracking: JavaScript or iFrame Tags.

All third-party tags and tracking URLs need to be in https format.

Clickthrough URL: Must open in new browser.

URLs should direct to https destinations only.

Home Page Take Over

Our Home Page Take Over allows your brand to own Spotify’s Desktop App and desktop brower page for 24 hours. It is clickable and supports rich media to allow brands to make use of rich and immersive story telling.

Click the boxes below to view specs:

Component 1: Background Image Asset
Image Dimensions: 1200×270

File Type: JPG

Max File Size: 1MB

3rd Party Tracking: Click Command and 1×1 pixel only.

All third-party tags and tracking URLs need to be in https format.

Animation: Not supported. All animations must be inside the Interactive Area.

Additional Requirements:

  • Must be Spotify hosted.
  • Background Image Asset is mandatory for all campaigns.
Component 2: Interactive Area
Image Dimensions: 800×235

3rd Party Tracking: JavaScript or iFrame Tags

All third-party tags and tracking URLs need to be in https format.

Animation:

File Type: HTML5

Notes: Flash is not supported by Spotify applications.

Video:

File Type: .webm or .ogv format

Notes: Video will silently autoplay.

HTML5 players are required for any video and meet these criteria:

Max File Size: 25MB

Max Video Weight: 20MB

Audio:

File Type: .ogg format

Notes: Video will silently autoplay; must include Play, Stop, and Volume controls so user can initiate sound by clicking.

Volume: RMS normalised to -14 dBFS. Peak normalised to -0.2 dBFS.

Clickthrough URL: Must open in new browser. URLs should direct to https destinations only.

Additional Requirements
  • Must be 3rd Party hosted
  • Interactive Area floats on the background and must fit within the 1200×270 background image.
  • Keep key branding elements inside the interactive area, as the background image may not display for users with smaller screens.
  • Do not brand in top right corner as this area will be covered by a “Sponsored” button.
  • Any creative with an Interactive Area (e.g. rich media) must provide a fallback image.
  • Animation or videos cannot exceed 40% of a user’s CPU. Common causes of high CPU use are continued animation & heavy animation sequences.
  • We advise to use a YouTube embed for any Homepage Takeover that is using video creative and being served by DoubleClick.
  • Maximum recommended animation/video length is 30 seconds.
  • Any creative with audio or video must also include Play, Stop and Volume controls; audio must be turned off by default.
  • No hover effects allowed.
Performance Guidelines
  • Don’t animate inefficient CSS properties. As a rule of thumb, only animate hardware-accelerated properties: transform, scale, rotation and opacity. Anything else, such as box-shadow, will usually perform much less efficiently when animated, causing high CPU load and low FPS.
  • Avoid jQuery animations wherever possible. Functionality such as fadeIn() and fadeOut() is more efficiently implemented as an opacity animation, for example.
  • Test your performance. As a bare minimum, take a look at your Activity Monitor app and check the CPU usage of your Chrome process while running your ad. Ideally, fire up the Chrome DevTools and look for paint bottlenecks as well.
  • Spotify reserves the right to remove any ad found to be degrading our application’s performance without warning.

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