Reach over 15 million unique users in Sub-Saharan Africa, including 7 million in South Africa.
Marketers can advertise across the Oath family through native or programmatic.
Yahoo! Alexa Rankings:
- South Africa – 5th
- Nigeria – 6th
- Kenya – 8th
As Oath’s exclusive ad sales partner in Africa, Ad Dynamo’s oath is to deliver high performance. Oath believes in honest, transparent partnership with brands to unlock performance and achieve brand objectives. Ad Dynamo’s role is to operate as an extension of Oath on the ground, in Africa, supporting brands to ensure they get the most out of the Oath offering.
Learn About OathIn 2017, Yahoo and AOL merged to form Oath, which is owned by US telco giant Verizon. Oath includes popular publishing properties such as HuffPost, TechCrunch and Tumblr, as well as various Yahoo properties to name a few.
Oath is a house of over 50 premium publishing brands, enabling advertisers to build brands that people love. Oath offers performance at scale through native and programmatic advertising.
Oath’s native advertising interface, Yahoo Gemini, utilises billions of audience data points that marketers can leverage to reach their objectives through intent-driven advertising. Oath’s network of O&O properties as well as network partners reaches over 1 billion users, across more than 2 billion devices globally.
Powerful data sets Oath apart
Oath utilises over 165 billion data points from its audience daily, and over 4 trillion data points monthly. The data is collected from many sources, such as mobile data, search data, email data, in-app data, demographic and registration data, ad engagement, content consumption, social preference and cross-platform mapping.
Why Advertise on Oath?
- Oath offers mass reach with over 15 million unique users in SubSaharan Africa, of which 7 million are in South Africa.
- Performance at scale: Native delivers 3 higher click-through rate (CTR) than standard banner ads, and superior targeting lowers Cost per Acquisition (CPA) up to 80%.
- Flexible pricing model: CPC, CPM and CPV options available.
- Cost effective: Newly managed inventory will deliver low ad costs.
- Convenience: Repurpose your current Facebook creatives to get your image and video campaigns running on Oath quickly and easily.
- Variety of ad formats: Choice of native image and video display ads, mail ads, dynamic product ads, app install/retargeting, carousel, tile or slideshow ads.
- Viewability and brand safety: Oath content is mostly owned and operated, so brand safety is virtually guaranteed. Viewability is also verified at 99% MOAT and IAS.