Performance

Deliver on your performance objectives with Yahoo! Gemini.  Native ads on Oath deliver a 3x higher click through rate.

Mass Reach

Reach over 15 million unique users in Sub-Saharan Africa, including 5 million in South Africa.

Cost Competitive

Market-beating bid levels offer a highly effective ROI.

Relevance

Billions of data points daily means more relevant targeting to reach your exact target audience.

Meet Oath

Oath combines the best of Yahoo! and AOL owned properties to offer marketers reach at scale across Africa.

Marketers can advertise across the Oath family through native or programmatic. 

Yahoo! Alexa Rankings:

  • South Africa – 5th
  • Nigeria – 6th
  • Kenya – 8th

As Oath’s exclusive ad sales partner in Africa, Ad Dynamo’s oath is to deliver high performance.  Oath believes in honest, transparent partnership with brands to unlock performance and achieve brand objectives.  Ad Dynamo’s role is to operate as an extension of Oath on the ground, in Africa, supporting brands to ensure they get the most out of the Oath offering.

Learn About Oath

In 2017, Yahoo and AOL merged to form Oath, which is owned by US telco giant Verizon. Oath includes popular publishing properties such as HuffPost, TechCrunch and Tumblr, as well as various Yahoo properties to name a few. 

Performance Advertising

Oath is a house of over 50 premium publishing brands, enabling advertisers to build brands that people love. Oath offers performance at scale through native and programmatic advertising.s

Oath’s native advertising interface, Yahoo Gemini, utilises billions of audience data points that marketers can leverage to reach their objectives through intent-driven advertising. Oath’s network of O&O properties as well as network partners reaches over 1 billion users, across more than 2 billion devices globally.

Powerful data sets Oath apart

Oath utilises over 165 billion data points from its audience daily, and over 2 trillion data points overall. The data is collected from many sources, such as mobile data, search data, email data, in-app data, demographic and registration data, ad engagement, content consumption, social preference and cross-platform mapping.

Why Advertise on Oath?

  • Oath offers mass reach with over 15 million unique users in SubSaharan Africa, of which 5 million are in South Africa.
  • Performance at scale: Native delivers 3x CTR to banners, superior targeting lowers CPA up to 80%.
  • Flexible pricing model: CPC, CPM, CPV and oCPC options available.
  • Cost effective: Newly managed inventory will deliver low ad costs.
  • Convenience: Import your FB Canvas & Snap Ads directly into Yahoo Gemini.
  • Variety of ad formats: Choice of native image and video display ads, mail ads, dynamic product ads, app install/retargeting, carousel, tile or slideshow ads.
  • Viewability and brand safety: 99% viewable native ads and free MOAT & IAS verification, JICWEBS certified.

Want to meet?

Meet one of our team directly to learn more about how Oath can help your business.