Twitter's Promoted Tweets allow a brand to amplify any Tweet to a larger, targeted audience. Increase brand recognition and drive engagement.
Extend your reach to a larger, relevant audience with Promoted Tweets. Brands can promote an existing (organic) Tweet or choose to only promote a Tweet. Promoted Tweets drive engagement and with objective bidding, you're able to specify the particular engagement you'd like to achieve such as website visits, app installs or lead generation. Promoted Tweets allow brands to leverage Twitter Cards to the full - extending the canvas of 140 characters to include images or video.
Pricing is extremely simple - as with any Twitter campaign, you can set an overall campaign budget as well as a daily budget. You pay per follower and are able to set the maximum bid you are willing to pay a follower.
You can target a specific audience that fits the profile of your ideal followers - some of the most effective targeting options include:
- Look-a-likes (users similar to your existing follower base)
- Followers of specific @handles (e.g.: users that follow businesses similar to yours)
- by interest
- All targeting options can be overlaid with geographic, gender, language, and device-type targeting filters