Twitter's Promoted Trends allow a brand to raise mass awareness about a particular conversation. Exclusive to one brand per country per day.
Promoted Trends allow a brand to generate mass awareness and reach about any #hashtag for 24 hours. You can use your own #hashtag or even promote a #hashtag that you anticipate will trend organically. Since you are able to attach content to the search results of a Promoted Trend, you are able to build association with a #hashtag & generate conversation.
Promoted Trends are sold at a fixed cost for 24 hours - pricing differs from country to country. The value delivered by the organic interactions with your pinned Tweets delivers great results for brands across Africa.
The only targeting criteria for a Promoted Trend is Country - a brand effectively reachers every user that logs onto Twitter on the day of the trend.