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Introduction to Twitter's Promoted Products

QUICK FACTS: Amplify

  • Powerful brand association with pre-roll video on premium content of live events
  • Deals made directly with TV networks around live events
  • Align your brand with content people love

EXAMPLE

Amplify

In-feed video ads on Twitter are nearly twice as memorable compared to video ads on premium publisher sites.
Product Overview
Amplify gives brands the opportunity to have their brand associated with premium video content being Tweeted by TV networks that broadcast live events. The brand's video creative is displayed as a pre-roll.

Pricing
Minimum budgets are defined in conjunction with TV networks and differ from one deal to the next. Contact us for exact pricing.

Targeting
It is advised to make use of keyword targeting in order to intercept relevant conversations around the respective events.
Some of the other targeting options include:
  • Followers of specific @handles (e.g.: users that follow businesses similar to yours)
  • Interests (e.g.: Automotive, Business, Careers, Education, Food & Drink, Movies, Sports, etc.)
  • All targeting options can be overlaid with geographic, gender, language, and device-type targeting filters