|Right, so you've been running some online ad campaigns but want to optimize performance? Get started here to learn a few tricks to get the most out of your online advertising activities.
|More Campaigns & AdGroups
If you're running campaigns across multiple countries, it makes sense to monitor the performance of each country individually. You can do this be creating a seperate campaign for each country that is targeted. When you're advertising multiple products or services, it makes sense to create a seperate AdGroup for each product in order to properly evaluate the performance of each respective product.
CPM vs. CPC?
OK, so we all know Cost Per Click is rated as the most cost effective form of advertising. But there are exceptions, for example, you may be trying to develop brand awareness - in this case a CPM (Cost per Impression) bid will regularly provide a more cost effective bidding model. Additionally, Ad Dynamo scores ads based on historic performance - if your ads have a low click through rate, they will probably be shown progressively less on the Ad Dynamo network of publishers - altering the campaign to a CPM bid will effectively instruct Ad Dynamo to ignore the click through rate & your ads will enjoy greater exposure.
The more ad sizes that you load into an AdGroup, the more exposure you can win without adjusting your bid per click. This is because your ads will qualify for a wider selection of relevant publishers. Find our list of supported ad sizes here.
If your business is aiming to generate sales or leads online, or there is a key page on your website that you would like an advertiser to interact with, conversion tracking enables you to monitor the cost per lead, or cost per conversion - effectively helping you to measure the return on investment (ROI) of your ad campaign.
Use Google Analytics
When creating a campaign you're presented with an option to activate Google Analytics Tracking - this feature exposes all your advertising data to Analytics, where you will be able to assess quality of traffic generated to your website by Ad Dynamo, including length of session, which keywords bring the best quality users, depth of session (how many pages on your website a user visited, and more valuable information that can assist you to optimize your campaign.
Ensure that your ad is only displayed to a unique user a maximum number of times. This feature relies on the assumption that if a user has seen your ad 10 times and has still not interacted with it, then the user is not interested in the offering being marketed and is probably not a suitable candidate anyway.
Re-targeting enables an advertiser to load some code that is generated by Ad Dynamo on their website and to instruct us to only show their ads to users that have visited their website recently. This feature enables advertisers to re-introduce their offering to a user who has visited their website recently.